They took advantage of the possibility to launch a TV channel at a lower cost (a few hundred Euros per month) on the Free IPTV network.

A member of Nolife explained that this actually cut off advertising incomes for Nolife because of a market lock-down:[2] Médiamétrie is the only recognized source for audience figures but it doesn't evaluate DSL IPTV audience despite the fact that at least as much French households receive IPTV as Satellite TV.

Thanks to official audience figures, Nolife was finally able to enter the advertising market on equal footing with other niche channels.

The situation was stable until mid-2014; the advertising market being at an historical low meant the income of the channel suddenly dropped, making it more dependent on its still-existing catch-up service.

[4][5] On April 8, after 10 years and 10 months of broadcasting, the final farewell show named "the end of [N]olife" was shown live on TV and on Twitch.