Norberto "Beto" Menéndez (14 December 1936 – 26 May 1994) was an Argentine footballer who played as an inside forward.

[2] He was also the first player of Argentina's national team to have scored a goal at the qualification standings of a World Cup, on 13 October 1957 against Chile.

started his playing career with River Plate in 1954 where he composed a famous couple of strikers along with Enríque Omar Sívori, winning three consecutive championships (1955–1956–1957).

He signed for River's archrivals Boca Juniors in 1962, where he played 123 matches and scored 31 goals in all competitions and won the leagues of 1962, 1964 and 1965.

In 1968 Menéndez moved to Colón de Santa Fe, and ended his career playing for Defensor of Uruguay.