Strawberry also runs more than 120 restaurants, 20 SPAs and a number of gyms, conference halls and arenas.

The company was listed at the Oslo stock exchange in 1997, but was lifted in 2005 when Home Invest (owned by business man Petter Stordalen) bought 100% of the stock.

[5] In 2021, the chain was hit with a Conti (ransomware) attack and hackers demanded $5 million in ransom.

[7][8] Hackers had previously leaked sensitive customer and employee data on the dark web.

[11] As of 2024, Strawberry operated overall 242 hotels located throughout Sweden, Norway, Finland, Denmark and Lithuania.