Norman Bel Geddes

[citation needed] Bel Geddes opened an industrial-design studio in 1927, and designed a wide range of commercial products, from cocktail shakers to commemorative medallions to radio cabinets.

"[10] Bel Geddes was highly inspired by organic forms, like the bodies of birds and fish, which he saw as naturally 'streamlined' and thus the perfect model for replication in industrial design.

[14][15] In the classic science fiction film of H. G. Wells' Things to Come (1936), he assisted production designer William Cameron Menzies on the look of the world of tomorrow.

[16] The building, described by Lewis Mumford as "the great egg out of which civilization is to be born," has been interpreted by historians as potentially promoting subconscious themes of sex and reproduction, in which the feminine was the passive tool with which the masculine used to birth his new world.

[17] The case for the Mark I computer was designed by Bel Geddes at IBM's expense, and put in place just in time for the machine's dedication at Harvard University.

[19] The United States Postal Service issued a postage stamp honoring Bel Geddes as a "Pioneer Of American Industrial Design".

Norman Bel Geddes with part of the Shell Oil City of Tomorrow. Photo: Frances Resor Waite c.1937.
The insignia used by Bel Geddes in his published works