At the end of his career, he attracted unwelcome publicity by attacking the pioneering BBC satirical television programme That Was The Week That Was.
[8] Hulbert was a member of the Anglo-German Fellowship and served on that organisation's Council in 1936–7;[9] he was a guest in Germany at the Nuremberg Rally on 12 September 1938.
[10] The next month, Hulbert divorced his first wife[11] and within a week married Dr (Eileen) Pearl Gretton-Watson,[12] who was like him active in politics; she also later served on the London County Council.
[13] Pearl and Norman had two daughters Virginia (1941) and Alexandra(1946) Hulbert remained involved in the Anglo-German Fellowship after the Munich Agreement, when it transformed into a private company; he was one of the directors.
[14] However, at the outbreak of the Second World War, Hulbert enlisted in the Royal Air Force, serving in combat and achieving the rank of Wing Commander.
He was loyal to the Conservative Party in Parliament, never voting against the whip;[19] and in 1947 attacked proposals for a tax on advertising as "a hindrance rather than an aid to the recovery of this country's prosperity".
[24] In June 1960, Lady Hulbert was granted a divorce from him on account of his adultery,[25] and he married Mrs Betty Bullock in March 1962.
[26] Hulbert was incensed when, on 19 January 1963, the BBC television programme That Was The Week That Was broadcast an item identifying the 13 members of parliament who had not spoken in the Chamber since the general election.
[28] The Speaker gave the complaint the traditional overnight consideration but ruled that it did not prima facie amount to an affront to the House.
[29] Later in 1963, Hulbert became an advocate of televising the House of Commons, urging a trial period of closed-circuit transmission so that the practicability could be investigated.
[30] Despite attracting some attention by campaigning in a red Mini decorated with blue ribbons, Hulbert lost his seat at the 1964 general election; his criticism of That Was The Week That Was probably damaged him.