As Davenport is part of the Quad Cities of (Davenport and Bettendorf in Iowa; East Moline, Moline, and Rock Island in Illinois) the mall serves the population of these cities.

The original anchors were JCPenney, Younkers, and Montgomery Ward, which closed when the chain went out of business in 2001 and was replaced by Dillard's two years later.

A multimillion-dollar expansion in 1981 brought Sears and Petersen Harned Von Maur to the mall.

Mall offers educational activities and games for children, live piano music weekend in April and other regular events.

On April 18, 2018, it was announced that Younkers would be closing as parent company The Bon-Ton was going out of business.