During that period, Jewish settlers opened a variety of shops along the strip to serve other new immigrants to Omaha.
[7] The 1913 Easter Sunday tornado devastated the North 24th Street corridor, causing a great deal of death and destruction along its route.
In the aftermath of the lynching of Will Brown in 1919, Omaha's African-American residents increasingly encountered redlining against investment in their neighborhood.
Accompanied by earlier white residents moving to other areas as population increased, these economic and social restrictions led to the Near North Side becoming exclusively African American.
During the 1920s, a number of African American-owned businesses and cultural establishments developed along the street as population increased and thrived.
The Dreamland Ballroom, where events were held marking the beginning of the "black movement" in Omaha,[9] smaller musical establishments, several movie theaters and new churches were all built up along the street.
[12] On June 24, 1969, an African-American teenager named Vivian Strong was shot and killed by police officers in an incident at the Logan Fontenelle Housing Projects, which were located along North 24th.
Young African Americans in the area rioted in response to the teenager's death, with looting throughout the entirety of the North 24th Street business corridor.
[14] The business district along North 24th Street has not recovered since the riots; however, new investments by the City of Omaha have shown "promising returns" since 2000.
Going from south to north, the street immediately travels underneath I-480 and through the Creighton University campus in the NoDo neighborhood.
Planners seek to create a self-supporting private market and a neighborhood setting rewarding to its citizens and businesses.
A new theater and a financially viable African-American museum near the intersection could enhance it as the cultural center of north Omaha.