North American Midway Entertainment was acquired by Townsquare Media of Greenwich, Connecticut in August 2015.

The company transformed the Giant Wheel with a massive banner and decals featuring characters and monsters, one of five attractions that were altered to be Stranger Things themed for the duration of the Stampede.

However, it wasn’t just the rides that were transformed - fairgoers were also able to purchase drinks and popcorn that featured “Hawkins Fun Fair” branding.

[8] NAME purchased a 150 foot tall (46 meters) traveling Ferris Wheel and premiered it in the South Carolina State Fair in 2019.

[9] The wheel was manufactured in Europe by Ronald Bussink of Professional Rides AG and travels on 20 tractor trailer loads.