Inspired by southern English seaside resorts like St Leonards-on-Sea, Hesketh-Fleetwood employed architect Decimus Burton to lay out his new town and design the main buildings.

[8] By the 1850s, a direct rail route to Scotland had been built, ending Hesketh-Fleetwood's hopes of Fleetwood becoming a major transport hub.

[10] Between 1861 and 1867, the War Department used it as a School of Musketry;[11][12] later, with additional buildings, it was converted into Euston Barracks.

[14] The hotel overlooks Euston Gardens,[15] which sits between North Albert Street and The Esplanade.

[16] The north and south wings have two regular storeys with a mansard roof, and dormers providing accommodation on the third floor.