It is the largest operator in the north east of Scotland and is responsible for urban, rural and interurban services in the towns of Alford, Ballater, Braemar, Buckie, Elgin, Forres, Fraserburgh, Fyvie, Macduff, Mintlaw, Peterhead and Stonehaven as well as city services in Aberdeen.

Bluebird also provide coaches for Scottish Citylink services, mainly from Aberdeen to Perth, Dundee, Glasgow and Edinburgh.

The southern operations in Blairgowrie, Arbroath, Montrose, Forfar and Dundee were ceded to a new company, Strathtay Scottish.

Toward privatisation, the company resurrected the bluebird logo that was once used by Walter Alexander for its coaching operations.

[6][7] In 1996, Stagecoach Bluebird were granted a royal warrant from Elizabeth II for bus and coach services.