The song was performed by Jowst, which is the artistic name of music producer Joakim With Steen, with unaccredited vocals from Aleksander Walmann.

Performing during the show in position 12, "Grab the Moment" was announced among the top 10 entries of the second semi-final and therefore qualified to compete in the final on 13 May.

Following the introduction of semi-finals for the 2004, Norway has finished in the top ten six times, including their 2015 entry "A Monster Like Me" performed by Mørland and Debrah Scarlett.

[2] The broadcaster has traditionally organised the national final Melodi Grand Prix, which has selected the Norwegian entry for the Eurovision Song Contest in all but one of their participation.

In addition to the public call for submissions, NRK reserved the right to directly invite certain artists and composers to compete.

Among the competing artists was former Norwegian Eurovision Song Contest entrant Åge Sten Nilsen (lead singer of Ammunition) who represented the country in 2005 as part of the band Wig Wam.

In the Gold Final, public televoting solely selected "Grab the Moment" performed by Jowst as the winner with 46,064 votes.

[11] Jowst made several appearances across Europe to specifically promote "Grab the Moment" as the Norwegian Eurovision entry.

[14][15] On 8 April, Jowst performed during the Eurovision in Concert event which was held at the Melkweg venue in Amsterdam, Netherlands and hosted by Cornald Maas and Selma Björnsdóttir.

[19] However, following Russia's withdrawal from the contest on 13 April and subsequent removal from the running order of the second semi-final, Norway's performing position shifted to 12.

[21] An alternative broadcast of the final was also televised on NRK3 with commentary by the hosts of the NRK P3 radio show P3morgen Ronny Brede Aase, Silje Reiten Nordnes and Markus Ekrem Neby.

Each nation's jury consisted of five music industry professionals who are citizens of the country they represent, with their names published before the contest to ensure transparency.

This jury judged each entry based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.

In addition, no member of a national jury was permitted to be related in any way to any of the competing acts in such a way that they cannot vote impartially and independently.

The individual rankings of each jury member as well as the nation's televoting results were released shortly after the grand final.

The following members comprised the Norwegian jury:[35] Former Head of Delegation Per Sundnes was initially announced as a member of the Norwegian jury, but he was removed after making disparaging comments about the Irish entry, which violates the EBU's rule that no jurors can disclose their opinion on the competing entries prior to the contest.