"[9][non-primary source needed] Kelsey McKinney writes at Vox that the phrase "not all men" has been "reappropriated by feminists and turned into a meme meant to parody its pervasiveness and bad faith.
[3] The first appearance of the meme in popular media was a satirical tweet by Shafiqah Hudson in 2013 that quickly went viral:[4] ME: Men and boys are socially instructed to not listen to us.
[5][11] The comic was retweeted and reblogged tens of thousands of times, and shared by celebrities including Wil Wheaton, Paul F. Tompkins, Matt Fraction, and John Scalzi.
[2] A 2024 study published in Humanities and Social Sciences Communications analyzed comments on Reddit and Twitter and found a transformative use of the hashtag #NotAllMen, finding that there were women and men supporters of both perpetrators and victims of gender-based violence.
[13] In response to the "not all men" argument,[14][15][16] an anonymous Twitter user created the hashtag #YesAllWomen[17] to express that all women are affected by sexism and misogyny.