[1][2] Ana María Orozco stars as the titular character, alongside Jorge Enrique Abello, Natalia Ramírez, Lorna Cepeda, Luis Mesa and Julián Arango.

[4] Taking place mainly in Bogotá, Colombia, Yo soy Betty, la fea is essentially a Cinderella comedy about the rise of poor, ugly 'Betty' Beatriz Pinzón Solano and the fall of rich, handsome Armando Mendoza.

Armando is a very incompetent playboy with a scheme to turn a huge profit as the new president of Eco Moda, a famous clothing manufacturing company, alongside the new vice-president Mario Calderon.

The success of Yo soy Betty, la fea led to its first sequel titled Ecomoda.

In the U.S., Betty Toons previously aired Saturday mornings on most affiliates of Telefutura (now UniMás), as part of the Toonturama block from 2006 to 2008.