"Not Shy" is a song recorded by South Korean girl group Itzy for their third extended play of the same name.

The song encourages confident expression of love without hesitation, reflecting a notable shift in the group's style with its upbeat tempo and empowering message.

The song won five music program awards in South Korea and has since been certified gold by the Recording Industry Association of Japan (RIAJ).

An accompanying music video was uploaded onto JYP's YouTube channel simultaneously with the single's release and has surpassed 200 million views on the platform.

[10][11] The song's storyline emphasizes empowering one's voice, in the context of the protagonist declaring her love to her crush—a "confession often marked by hesitancy".

[12] Through its verses, the group advocates for confident self-expression, urging listeners to convey their feelings openly and without reservation.

'Why can’t you say yeah'" serve as a source of encouragement for those grappling with expressing their emotions, inspiring them to bravely pursue their romantic desires.

During this broadcast, the members introduced the new album, discussed the songs and choreography, and offered sneak peeks of the music video and behind-the-scenes preparations.

[26][27] On September 8, Itzy engaged with their fans in a special event called "Rooftop Live," where they performed "Not Shy" and other tracks.