[1][2] The total area of the town was 273.27 square kilometres (105.51 sq mi).

Noto has a humid continental climate (Köppen Cfa) characterized by mild summers and cold winters with heavy snowfall.

Per Japanese census data,[4] the population of Noto has declined over the past 50 years.

Following the Meiji restoration, the area was organised into Fugeshi District, Ishikawa.

The economy of Noto was traditionally heavily dependent on commercial fishing and agriculture.