Notting Hill Genesis’ primary purpose is to work in the community to provide decent and affordable homes for lower-income households.

In 1963, Bruce Kenrick moved to Notting Hill and was shocked at the poor quality of housing that people were forced to live in.

He began a fundraising drive, with the aim to raise enough money to buy one home to house several homeless families.

Backed by clerical allies such Donald Mason, Geoffrey Ainger and Ken Bartlett, and concerned local people such as Sidney Miller and Pansy Jeffrey, the Trust's first advert – placed in The Guardian – raised £20,000.

[6] In 2013 NHH commemorated its 50th anniversary with a series of events and activities which involved former and current staff, residents, supporters and sector colleagues.

Genesis Housing Association managed around 33,000 homes across London and the south east, providing services to tens of thousands of people.

[18] The current Chairman of the Board of Trustees is Dipesh Shah OBE, who has had a diverse executive career in the energy sector.

[26] Genesis owned a 3.4 hectares (8.4 acres) site in Chelmsford, Essex, formerly the Central Campus of Anglia Ruskin University.

[28][29][30] Genesis worked with Hackney Borough Council on the redevelopment of Woodberry Down, one of the largest urban regeneration projects in the UK.

The scheme is one of the largest self-funded projects in Europe and will see the construction of around 3000 new homes, as well as shops, gardens, community and health facilities, new parks, and a civic hub.

[31] In December 2016, it was confirmed that Genesis would be a partner on the Oaklands development, the first major scheme to be delivered as part of the regeneration of Old Oak Common in London.

They aimed to deliver a £175m mixed-use residential development of over 600 homes, working with Queens Park Rangers football club.