Nova Varoš (Serbian Cyrillic: Нова Варош, pronounced [nɔ̂v̞aː v̞ǎːrɔʃ]) is a town and municipality located in the Zlatibor District of southwestern Serbia.

When Skender-pasha, travelling from Bosnia to the Ottoman capital of Constantinople (1530), stopped with his entourage on the plateau below the mountain Zlatar and was delighted with the beauty of this wooded area and the intoxicating smell of pine, he ordered a town to be built there.

When it grew to close to 2,000 houses, "a fire broke out and burned the palace to the ground" (Evliya Çelebi).

Nova Varoš is located in southwest Serbia, the main road that connects the north of the country the Montenegrin coast.

Ethnic composition of the municipality according to 2011 and 2022 censuses: Aside from the town of Nova Varoš, the municipality includes the following settlements: The following table gives a preview of total number of registered people employed in legal entities per their core activity (as of 2018):[6]