Nova Zagora (Bulgarian: Нова Загора [ˈnɔvɐ zɐˈɡɔrɐ]) is a town located in the southeastern plains of Bulgaria, in Sliven Province.

Nova Zagora is located on the main Sofia-Plovdiv-Burgas railroad, as well as the Trakia Highway that runs from Sofia to Burgas.

The region is very fertile, growing a wide range of produce, including grapes, sunflowers, cereals and other.

The surrounding region has many farms and vineyards, and various foods, herbs, and wines are produced in the towns and villages around Nova Zagora.

The municipality has a manufacturing base including machine tools producer ZMM Ltd., agriculture equipment maker Perla Ltd., and textile manufacturer Miroglio Ltd.[2] The town has a variety of sports facilities, including tennis courts, a soccer and athletics stadium, and karate.