Novi Marof (Kajkavian: Nuovi Narof) is a town in north-western Croatia, located south of Varaždin and east of Ivanec, in Varaždin County.

It lies on the intersection of state roads D3 (from south to north) and D24 (from the west) and is also connected with highway A4, state road D22 (from the east) and R201 railway.

In the late 19th and early 20th century, Novi Marof was a district capital in Varaždin County of the Kingdom of Croatia-Slavonia.

The population of the municipality is 13,246 (census 2011), distributed in the following settlements:[3] The town was the home of the Croatian independent record label Ill In The Head until it relocated to Canada.

This Varaždin County geography article is a stub.