Taking place every May in Novi Sad, it is also one of the largest agricultural fairs in Europe, with approximately 600,000 visitors attending the event.

Novi Sad Fair also organizes other shows, e.g. technology and finance, as well as congresses and exhibitions, which brings in a total of about one million visitors to the city each year.

In the 19th century, it quickly became an important trading post, due to its location on the Danube river and on the natural border between the Bačka and Syrmia regions.

Novi Sad is also situated in Vojvodina, Serbia, which at the time was the most developed agricultural region in the then Kingdom of Yugoslavia.

Besides organizing the annual agricultural show, the company had held many other fairs over the years, dedicated to finance, computing, banking, cars, books, pharmaceuticals, etc.