NOW was launched in late 1996 as a less serious, more gossip-oriented magazine aimed at women.

A series of high-profile celebrity relationships, such as between David and Victoria Beckham, and Jennifer Aniston and Brad Pitt provided ample material, while reality shows such as Big Brother and Pop Idol grew popular at just the right time to help fill pages.

It was a mix of celebrity news, gossip and fashion and was primarily aimed at women.

[2] By 2019, circulation had fallen for five years in a row and the decision was taken to close the magazine on 2 April 2019.

This European entertainment magazine or journal-related article is a stub.