On 15 August 2011, WTF was rebranded as Massive R&B and, as the channel's name applies, changed its focus to R&B music.

Many years after the name being unused, Massive R&B would be reused again as a rebrand of Channel AKA from 1 June 2018 until 1 November 2018, when it became Total Country.

On 9 September 2015, the channel was rebranded as Chilled TV, which featured laidback and acoustic songs.

After the success of Now Christmas, the channel was renamed to Now 90s on 27 December 2017, changing its focus onto music from the 1990s and occasionally shows adverts for previous Now albums that were released in the 1990s.

It was previously available via the red button on Clubland TV on the platform along with Now 80s and Total Country (then Channel AKA).

In June 2018 availability of Now 80s was extended to Freeview HD owners in more parts of the country by relocating to the Arqiva COM8 multiplex.

[11] It was put on Channelbox alongside Clubland TV[12] before returning to the Greater Manchester multiplex on 13 May 2020, where it could be found on channel 84.

[15] On 19 March 2023, the broadcast feed for Channelbox was switched from Now 90s to the Now Rock channel already transmitting on other platforms in the United Kingdom.