"Now I'm That Bitch" is the debut single by Barbadian British singer-songwriter Livvi Franc, released on 13 June 2009 by Jive Records.

An accompanying music video was directed by Sarah Chatfield, and portrays Franc singing and dancing to the song along with female and male dancers.

[1] Nick Levine of Digital Spy gave the song a mixed review, commenting that "calling your debut single 'Now I'm That Bitch' is a crass but effective way for a pop starlet to grab our attention - even if she proceeds to cushion the blow by claiming it's an acronym for 'Being In Total Control Of Herself', and even if 'Bitch' has to become 'Chick for the purposes of daytime radio.

"[2] However, Levine noted "the track itself doesn't quite live up to its risqué title", describing its lyrics as "sassy enough" and its composition as "a fairly standard slab of electro-R&B complete with box-ticking cameo from Pitbull.

Take Rihanna’s vocal (with a less able singer), steal Rachel Stevens' 'Sweet Dreams My LA Ex' video and put in some awful lyrics and apparently you have a pop smash.

As the chorus starts, she is seen dancing in a revealing black catsuit reeling in two men with a red silk rope like scarf.

The following scenes includes Franc lying on top of men placed together as a chair, singing in a metallic silver and black mini dress with sunglasses; dancing while reeling in and pushing their men away; with two long yellow cloths covering her nude body and is also seen moving around on red silk.

[15] Following its release as a single, "Now I'm That Bitch" was featured in episode 10 of The CW's Melrose Place,[16] as well as on the fifth season of MTV's The Hills, during a scene where Kristin Cavallari tells Jayde off and leaves the restaurant.