Physical publication of Now was suspended in August 2022, amid the bankruptcy of its former owner Media Central Corporation, although some new content was still published to its website.

In its printed incarnation, NOW was published 52 times a year and could be picked up in Toronto subway stations, cafes, variety stores, clothing outlets, restaurants, alternative movie venues, and in its green and red newspaper boxes.

It is also a central sponsor and its owners held an ownership stake in North by Northeast, a major annual music festival in Toronto.

Hollett started a new national music and arts print publication, NEXT Magazine, in 2020, publishing in Toronto, Vancouver and Calgary, In 2019, Klein's NOW Communications sold NOW to Media Central Corporation for $2 million.

[8] In August, film critic and acting editor Radheyan Simonpillai stated on Twitter that the August 18 issue would be the publication's "last masthead"; in an interview on CBC's Metro Morning the following day, he clarified that the publication was not necessarily going out of business entirely, but would not be releasing print issues for the foreseeable future and many of its remaining staff were owed weeks of back pay.

Notable writers and editors have included Matt Galloway, Naomi Klein, Cameron Bailey, Kim Hughes, Susan G. Cole, Jon Kaplan, Adria Vasil, Glenn Sumi, Norman Wilner, Radheyan Simonpillai, Kevin Hegge, John Sewell and David Suzuki.

Some of these include: In September 2021, Media Central Corporation announced that the company would be selling nine NFTs made from previous covers published by NOW Magazine and Georgia Straight.