Nušićijada is an annual comedy festival held in the town of Ivanjica, in the Moravica region of southwestern Serbia.

[1] It was organized on the initiative of Radovan Vasović, and it was envisioned as the festival of affirmation of large socialist companies which operated in Ivanjica.

[1] In the following year, the festival changed name to "Nušićijada" and ran as a celebration of film comedy from 1968 to 1972, which attracted the cultural elite of then Yugoslavia.

The festival bears the name of the famous Serbian comedy playwright, Branislav Nušić, who used the sentence "You’re bound for Ivanjica!"

[7][8] The move was widely seen as politically motivated, as the event's former participants have satirically mocked the President of Serbia and leader of the Serbian Progressive Party Aleksandar Vučić.