VIA Gra (Ukrainian: ВІА Гра), known outside of Ukraine and other nearby countries as Nu Virgos, was a Russian/Ukrainian girl group.
The name VIA Gra is a triple wordplay; it is an allusion to the drug Viagra, the first three letters "ВИА" ("VIA") also stand for "vocal-instrumental ensemble" in Ukrainian, and "Гра" ("hra") means "game" or "play" in Ukrainian, and is also a kind of signature of the surnames of the two first girls of the group, VI-nnytsk-A and GR-anovsk-A, the originally used maiden name of Nadia Meiher.
Nu Virgos rose to prominence when they hit the charts in the countries of CIS in September 2000, with their debut single "Popytka No.
5" with Alena Vinnitskaya and Nadezhda Granovskaya, was released, with "Obnimi menya" ("Hold Me Closer"), "Bomba" (Bomb), "Ya ne vernus" ("I Won't Be Back") following after.
The group's first live performance took place in Dnipropetrovsk, on the stage of the city's Ledoviy Palace in front of 4,000 spectators.
", with the success of the song enabling Nu Virgos to take part in the "Ovation" Music Award Ceremony held at the Moscow's State Central Concert Hall "Rossiya".
To close that year's end, the group's members played the roles of foreign princesses in a TV musical called "Zolushka" (Cinderella).
By early 2003, Vera Brezhneva had been cast as the new member of the group, and thus began the "golden" era of Nu Virgos.
The songs "Okean i tri reki" ("Ocean and Three Rivers") and "Prityazhenya bolshe net" ("No Attraction Anymore"), both in collaboration with singer Valeriy Meladze, were also released.
She was replaced shortly after, only for a few months, by Svetlana Loboda, who had starred in the video for "Biologiya" alongside Meiher and Brezhneva.
Loboda's short and turbulent career in Nu Virgos led her to part ways with the group, as fans were appalled by her behaviour during live performances and disappointed that she was replacing Sedokova.
The year 2005 marked the release of the Russian version of Nu Virgos' official website, as well as the release of three new music videos; "Net nichego khuzhe", "I Don’t Want A Man" (English version of "Net nichego khuzhe") and "Brillianty" ("Diamonds").
Additionally, the group picked up the MUZ TV's "The Best Pop Act" award for the second year in a row.
At first, she was replaced by Kristina Kotz-Gottlieb, but after staying in the band for only three months, the singer left, according to Kostyuk, because of her quarrelsome nature.
Despite the heavy touring that year, the group released four more music videos; "Obmani no ostansya" ("Lie, but Stay"), with Kotz-Gottlieb, "L.M.L."
In early April of 2007, Koryahina left the group due to a pregnancy, and so the label decided to release the English album project digitally.
In July 2007, Brezhneva left the group after she married Mikhail Kiperman,[13] and then went on to host the Russian version of Power of 10 a year later.
On 1 November 2007, the group released a new compilation album called Potselui (Kisses) featuring 19 tracks.
In December 2012, Konstantin Meladze announced during a press conference that Nu Virgos would cease to exist by January 2013, citing that the group had outlived itself in the format that it was performing in at the given time.
Despite initial claims that Nu Virgos would no longer exist as a group, at the beginning of 2013 Meladze announced a casting for his new show; Хочу V ВИА Гру (Khochu V Vya Hru; I want to be in VIA Gra).
The casting was formatted as a reality TV show, consisting of eight episodes, in which by the end, three new soloists were chosen by popular vote; Erika Herceg, Anastasia Kozhevnikova and Misha Romanova.
In May 2014, the new Nu Virgos released their second single "U menya poyavilsya drugoy" ("I've Got Another Man"), featuring Georgian rapper Vakhtang.
In 2014, the group was criticized in Ukraine for having accepted awards in Russia, while many Ukrainians believed their country was a victim of Russian aggression.
[16] In November 2014, Nu Virgos were featured on a new single released by Russian rapper Mot, titled "Kislorod" ("Oxygen").
In July 2015, they released a new compilation album called Vsё luchsheye v odnom (All The Best In One), which featured the most popular Nu Virgos songs throughout the group's history.
On 24 March 2018, at a concert in Tbilisi, the group performed in a new lineup; Anastasia Kozhevnikova, Erika Herceg and Olga Meganskaya.
[19] Meganskaya, a singer from St. Petersburg, replaced Misha Romanova, whose maternity leave became known two days before the concert.
[24] On 14 May 2020, Herceg announced on her Instagram account that she was leaving the group in December and starting a solo career.