He took over Carrozzeria Bertone from his father, Giovanni after World War II, growing the small business to a car building and designing powerhouse.
After racing Fiat, O.S.C.A., Maserati, and Ferrari, Bertone moved to construction, agreeing to build his first car, a series of 200 MGs, at the 1952 Turin Motor Show.
He drew attention at the Paris Motor Show that year with an Abarth concept, and was chosen to design the replacement for the Alfa Romeo Disco Volante.
These so-called BAT (Berlina Aerodinamica Tecnica) cars used the Alfa Romeo 1900 Sprint chassis.
[1] His 100th design was a special Ford Mustang, introduced at the 1965 New York Auto Show and commissioned by Automobile Quarterly.