[1] The site boasts over 700,000 subscribers and partnerships with ESPN, NFL, Sports Illustrated, USA Today, and SB Nation.
[3] Later that year, Bonaddio successfully pitched the company at the DisruptNYC conference held by TechCrunch in New York City, gaining an initial PR buzz and investor interest.
The team quickly expanded in February 2011 with the hiring of Keith Goldner as chief analyst.
Goldner has worked in the sports analytics industry with the Oklahoma City Thunder, Philadelphia 76ers, and ESPN among others.
[8] The company has received notable press coverage for correctly picking the winner of Super Bowl XLV[9] and successfully outpredicting ESPN, Yahoo!, and CBS in the fantasy markets.