The character's concerts and merchandise create revenue and attention for Kuroishi, a farming community with a declining population.

Videos of Star performing the theme song to Anpanman went viral in Japan in 2019 and became an international internet meme the following year.

[2] Star's performances and merchandise are a source of money for Kuroishi, and attention to the character increases awareness of the municipality.

[5] In 2019, Star's YouTube channel posted a video of him performing with nu metal band Maximum the Hormone, playing their song "Shimi".

[3] A video of Star drumming the theme song to Anpanman went viral on Twitter in March 2017, receiving over 90,000 retweets and 110,000 likes.

[5] Star's Anpanman performance went viral again after being posted on Twitter by music writer Eric Alper in October 2018, with the caption, "When you’re overqualified for the job.