He also produced radio and television advertising spots for his alma mater, Boston University, following his reception of his master's degree in communications.
[4] In addition to managing WBKY until 1963,[4]: 165 his first Kentucky-based production was a holiday-themed program called Christmas in the Mountains for Louisville's WHAS radio.
Press also filmed Kentucky Wildcats men's basketball games for then-head coach Adolph Rupp during the mid- to late-1950s.
The attempt to start a university-based television station failed for Press, but he and his colleagues decided to envision and create something bigger; a multi-station statewide educational television network to serve the entire Commonwealth of Kentucky, inspired by pre-existing statewide ETV networks in Alabama, Georgia and both Carolinas.
[6] Press spent more than a decade traveling throughout the state of Kentucky to pitch his idea of a statewide network, starting with his address to the Rotary Club in Frankfort, which spawned a news story that was published in an early 1959 edition of The Courier-Journal in Louisville.
Three years later in 1965, Ashland Oil founder Paul G. Blazer personally acquired the first thirteen transmitter sites needed for the network, and donated them to the Authority.