O Music Awards

[2] The 1st O Music Award ceremony was held on April 28, 2011 on Fremont Street in Downtown Las Vegas.

[5][6] Past winners include Spotify (Best Music Hosting App),[7] Bjork (Digital Genius Award),[8] Way Out West (Most Innovative Festival),[9] Crowd Juke (Best Music Hack)[10] and Lady Gaga (A Must-Follow Artist On Twitter and an Innovative Artist).

[11] The show has also featured up-and-coming acts like Foster The People[12] and Alabama Shakes,[13] as well as having many icons like The Flaming Lips[14] and Robyn.

[16] For O Music Awards 2, the show took on the goal of the Longest Team Dance Marathon.

[17] A group of 13 dancers assembled at LA’s famed club The Roxy on Halloween Eve to take on the record.