It was created in autumn 2005 when new television channels were licensed.

[1] ONE Television timeshifted with The Voice TV and started broadcasting on 24 May 2006, as the government demanded that the launch of the new channels was during spring that year.

Its target was a predominantly male, "mature and active" audience pertaining to the 40-49 demographic.

Moreover, the channel almost clashed with the launch of TV6, a free-to-air channel replacing ZTV, who had a more successful slate of programming, including sports, something SBS didn't have for ONE.

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