[1] The initial service they developed was the energy-efficiency campaigns, detailed home-energy reports which incorporated behavioral science techniques.
[1] The reports include targeted tips that seek to motivate customers to lower their energy consumption to the "normal" neighborhood rate.
He touted the company as an economic "success story" amid a troubled economy and as a "great emblem" for clean energy jobs.
[10] In November 2010, the company announced its third round of venture capital funding, a $50 million investment led by Accel Partners and Kleiner Perkins Caufield & Byers, to accelerate its expansion.
[14] In 2013, Opower added former utility CEOs John Rowe and Dick Kelly, and former White House Director, Carol Browner, to its advisory board.
[18] Opower's software uses statistical algorithms to perform pattern recognition analysis from data in order to derive information for utility customers.