O Boticário's industrial and administrative complex has 34.4 thousand square meters of floor space in the city of São José dos Pinhais in the Curitiba Metropolitan Area.

The first one is the Salto Morato Private Natural Heritage Reserve, which occupies a 2,340-hectare area, in Guaraqueçaba, on the north coast of the state of Paraná, in southern Brazil.

O Boticário joined an exclusive partnership with Netflix in November 2022 with the launch of cosmetics products inspired by the series Money Heist, Stranger Things and Sex Education.

[2] In May 2015, the company launched in Brazil a campaign titled "Toda Forma de Amor" (Every Kind of Love), made for Brazilian Valentine's Day (celebrated annually as Dia dos Namorados on 12 June, the day before the Saint Anthony of Padua festivities), the campaign presented heterosexual and homosexual couples embracing and exchanging gifts of the brand.

"[10] In an article published on the UOL Economia website, journalist James Cimino also pointed to inconsistencies in the brand's boycott movement as large multinationals—such as Apple, Microsoft, Google, HP, Intel, Facebook, The Coca-Cola Company, Colgate-Palmolive, Disney, Twitter, Visa, MasterCard, Starbucks, Nike, Xerox, Levi's, Gillette, Absolut, Amazon.com, Ray-Ban, Gap, American Airlines, Tiffany & Co., Budweiser and others—also support the LGBT movement[citation needed], but were not threatened with boycott claims.