The business) is a Brazilian drama television series created by Luca Paiva Mello and Rodrigo Castilho, and written by Fabio Danesi, Camila Raffanti and Alexandre Soares Silva.

[1] The series follows the lives of Karin, Luna, Magali and Mia, high-class call girls who stand out in the market.

On 14 November 2016, it was officially announced the fourth and final season of O Negócio, which debuted on 18 March 2018.

[5] The journalist André Santana from television critic website Observatório da televisão, stated "O Negócio was able to reinvent itself every season, without losing sight of its initial story line... [and] the series was successful to explore its main theme in the prism of humor."

", and concluded that "The story was closed at the right time, showing that the Brazilian series production on pay TV has already raised to high levels, and that the Brazilian Teledramaturgy, in general, has many paths to follow.