[3] Much of the original success of Oasis Hong Kong was due to the airline's widely advertised minimum fares beginning at just GBP£75 one way.

On 9 April 2008, Oasis's CEO Stephen Miller announced at a press conference that the company would cease operations after suffering an accumulated loss of HK$1 billion (US$128 million) since its launch in October 2006.

[7] Business passengers,[7] and those who used to have to transfer en route to get to London,[8] would be Oasis' main sources of revenue.

In an attempt to be competitive, the airline offered lower than sustainable fares leading to rapidly accumulating losses.

Oasis also faced stiff competition by a number of well established carriers operating on its Hong Kong-London route including Cathay Pacific, British Airways, Qantas, Air New Zealand and Virgin Atlantic, and by the fact that its competitors flew into the more convenient and centrally located Heathrow while Oasis was consigned to Gatwick.

It expected to introduce a six-weekly service to Vancouver, the focus city of another low-cost carrier WestJet, from 28 June 2007.

The airline's press release which stated that "it's a market where there is substantially less reliance on feeder traffic" suggested nothing about the WestJet connectivity.

[19] Oasis is believed to have wanted to commence service to Chicago and New York before reaching Washington DC.

[20] On 17 August 2007, Oasis Hong Kong Airlines expressed its interest to provide service to many destinations in Europe and Asia on the HKSAR Government website,[21] and on 7 September 2007 expressed its interest in providing services to six destinations in North America.