While he reteamed with Cutfather, Arnthor Birgisson, Savan Kotecha and Rami Yacoub to record for the album, Ward consulted a wider range of producers to work with him on new material, including Ray Hedges, Lucas Secon, Wayne Hector, Tony Nilsson, and Quiz & Larossi.

[3] Several songs were recorded, including "Oxygen", which was due to be the lead single, "Elevator", a demo of which appears on Ward's official YouTube account, and "Tonight", a duet with Sugababes singer Heidi Range.

Work continued on the album during the year, with Ward recording further material penned by Savan Kotecha, Quiz & Larossi and Lucas Secon.

[3] A track called "King of My Castle" featuring American singer Britney Spears was meant to be on the album but was scrapped for unknown reasons.

But despite being labelled the UK Justin Timberlake early in his career, Obsession's dated sound and consistent mediocrity are more likely to see him dubbed as the U. Peter Andre.

"[9] Similarly, David Griffiths from 4Music stated: "Sadly Shayne's early promise as the British Timberlake has yet to be fully realised and he's a far better vocalist than much of the material gives him credit for.

We're particularly curious to hear what happened to the rumoured collaborations with RedOne, Darkchild and Taio Cruz, as they could well have bolstered some of the weaker songs on offer here.

"[13] The Guardian described the single "Must Be a Reason Why" as "music for evil stumpy Russian men to dance to while wearing budgie smugglers and pretending they're being fellated.