Odagiri effect

[3][4] The term "Odagiri effect" originated in Kamen Rider Kuuga, a tokusatsu television series aimed at children and early teens.

The show drew large viewership numbers from the viewing children's mothers, who found lead actor Joe Odagiri attractive.

Following this, Odagiri went on to a more high-profile career, while the follow-up series, Kamen Rider Agito attempted to re-create the effect by casting three attractive male actors in the lead.

[7] Paralleling the original example, the CBeebies show Mr Bloom's Nursery, a UK TV programme featuring Ben Faulks in the title role, became popular with a mature female audience.

While such shows attract wider audiences, some critics claim that they "play it safe" and that: "Negative arcs about injury or lack of sportsmanship are resolved quickly and neatly, and while friendship abounds, romantic subplots are nowhere in sight.