Okayplayer is an online hip-hop and alternative music website and community, described by Rolling Stone as a "tastemaker" and "an antidote to dull promotional Web sites used by most artists".
All of the artists and staff, as well as those who post to the site's message board, are considered "okayplayers," or "OKPs" for short.
[9] Okayplayer has been identified as an online community that allows people to bypass traditional media and network with each other.
[10] An example of such a collaboration fostered by the site is the Foreign Exchange project, with Little Brother's vocalist Phonte Coleman and Dutch producer named Nicolay meeting on Okayplayer, and making an album together by sending tracks and verses back and forth over the Internet.
[9] In 2011, Okayplayer launched its sister site, Okayafrica, focused on African culture, politics, and music.