[3] The magazine features topics such as Kustom Kulture lifestyles, pin-ups, rat rods, custom cars, and artwork.
Its articles are often written in a humorous and irreverent style, and it has documented the work of leading custom car builders such as Bo Huff.
[4] The publication is known for setting fashion and hairstyle trends in the Kustom Kulture scene.
[6] It has a widespread cult following in the Kustom Kulture scene and is considered (along with CK Deluxe) an authoritative view of this subculture's lifestyle.
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