[1] Olé is a Spanish interjection used to cheer on or praise a performance commonly used in bullfighting and flamenco dance.

[5] In association football, "Olé" as an interjection as used in bullfighting is believed to be first used in Brazil for Garrincha in 1958.

[14][15] The chant is also used by fans of other sport, such as the hockey team Montreal Canadiens at the Bell Centre and the Welsh rugby union.

[18][19] Verlooven (also known as Armath) and Van Obbergen wrote the song called "Anderlecht Champion" at Grand Jojo's home in Groot-Bijgaarden, and it was recorded both in French and Dutch by Grand Jojo with the players of Anderlecht including the manager Paul Van Himst.

[1][13][22] Belgium performed well at the World Cup to reach the semifinals, and the version by Walter Capiau & De Oranje Duivels peaked at No.

[30] In Japan, the song recorded by The Waves as "We are the Champ 〜The Name of the Game〜" was used as the official anthem for the national team in 1993, and it was also used in the broadcast of the J.League when it was inaugurated that year.

[36] Coldplay uses the chant during the performance of their song "God Put a Smile Upon Your Face" in their Live in Buenos Aires album.

[citation needed] In 2024, American punk rock band The Offspring used this chant in the last part of their song "Come To Brazil".

In North America, it first became synonymous with the Montreal Canadiens and it has been chanted by Canadian fans for a few decades.

[citation needed] Fans of the Montreal Canadiens could be heard singing this chant after winning the North Division and obtaining the Campbell Bowl on June 24, 2021, also Saint-Jean-Baptiste Day, a provincial holiday.

The chant was also repeatedly heard throughout the May 4, 2015, telecast of WWE Raw that took place at the Bell Centre in Montreal,[37] as well as the April 30, 2018, telecast of WWE Raw that also emanated from the Bell Centre, when wrestler Seth Rollins, who was the WWE Intercontinental Champion at the time, was greeted by huge cheers and an Olé, Olé, Olé chant before thanking the crowd with “Merci beaucoup” (French for “thank you very much”).

[39] Zayn previously wrestled in the independent circuits as El Generico, a masked luchador character, and he used the Bouncing Souls' "Olé!"

[40] Place Bell is also the home arena of the AHL's Laval Rocket, the farm team of the Canadiens.

During the fights of Conor McGregor his supporters often use this chant in Mixed martial arts (MMA) UFC events in stadium.

This led to the creation of a mascot at the University of California, Santa Barbara, which was named Olé.

[43] When the Wisconsin Badgers football team scores a field goal, fans often sing this chant for player Rafael Gaglianone, who is from Brazil.

A rendition of this song (With lyrics modified by Kemptville, Ontario-born Emily Seguin) was used frequently before games throughout OSU youth soccer leagues across Canada.

The chant was also commonly heard during celebrations for Toronto Raptors players after they had won their first title in the 2019 NBA Finals.

"Oser ensemble" is the French version of the NDP's "Dare Together" campaign slogan that the party used during the 2021 Canadian election.