London is known for his multiple ethnic plastic surgery procedures intended to make him look like Jimin, a member of the South Korean boy band BTS.
In 2022, he announced that he would no longer undergo surgeries and that he had converted to Christianity and was planning to receive baptism in the Catholic Church.
[4] London's interest in South Korea began in 2013, after arriving in Seoul to teach English for a year.
[8] He started attracting media attention after appearing in a 2018 episode of the Barcroft TV documentary series Hooked on the Look, which presented his multi-surgery process to resemble Jimin.
[9] In 2019, London began his K-pop career by releasing the single "Perfection", a bilingual English-Korean song revolving on the euphoria he felt after getting his surgeries;[6] it received negative reviews from music critics for its excessive autotune.
In his acting debut in 2021, London starred in the partially fictionalised short documentary film Gangnam Beauty.
It was screened at the International Documentary Film Festival Amsterdam, and London starred in two roles: as himself and as a sculptor forced to make fourteen different masks to save their village from the gods' wrath.
[16][17] London has spoken of his poor relationships with family and friends and society's negative views towards him because of his racial identity.
[24][25] Sandra Song of Paper magazine accused him of fetishising South Korean culture, calling what he had done "incredibly offensive, especially since it effectively trivializes our identities because they're suddenly 'trendy.
'"[26] London has claimed to have received death threats on the Internet for being "transracial"[27] but defended his identity as personal and said his intention was solely to appreciate the culture.
News that he was detransitioning, saying that he wanted to "go back to being [his] original self—a biological man", and updated his Instagram bio to indicate that he uses he/him pronouns.