Like its parent company, Olivia takes its name from the heroine of a pulp novel by Dorothy Bussy who fell in love with her headmistress at a French boarding school.

The company has attracted attention due to endorsements from lesbian celebrities, such as golfer Rosie Jones (who was the first professional athlete in America to endorse a gay-oriented company)[2] tennis player Martina Navratilova and basketball player Sheryl Swoopes.

Entertainers who have performed on Olivia cruises include the Indigo Girls and Margaret Cho.

[3] The company was involved in mild controversy in 1998 when its attempt to buy an ad on the sitcom Ellen's anticipated "coming out" episode was rejected by ABC.

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