[1] Rob Medved is the incumbent chief executive officer of the company.

[3] In 2005, Cannella acquired a Los Angeles-based firm which specializes in buying airtime.

[8][9] Cannella Media is buyer of television airtime for direct-to-consumer marketing, or telemarketing.

It coordinates the buying of airtime for its clients, and created over-the-air television networks mainly featuring low-cost or public domain content with their commercial breaks featuring direct response television advertising it brokered.

Innovate Corp. stations (formerly HC2 Holdings/DTV America) form the bulk of the nationwide affiliate base for these channels.