[4] It was the song that announced her comeback after leaving Sony Music and being signed to independent label Roxy Recordings, the song was released as a single the same week and after spending a massive 26 weeks on the Swedish Top 60 Singles Chart it was surely considered one of the smash-hits of Sweden the summer of 2008.
Also this edit managed to enter many charts all over the continent and in France a French version was recorded, "On se Donne".
[6] Leanne Durr of "ClickLiverpool" called "On and On" too Europop and that it would fit as Sweden's Eurovision entry, despight this he says that the song have one major good point, Agnes's voice, which is "mature beyond its years".
She also said that "if Agnes is looking for any credibility within the dance genre, she should steer clear of this euro-pop sound as it is nowhere near as edgy or as sleek as previous single Release Me.
"[7] In contrast, Jessica Pinkett of "Daily Music Guide" stated that with "On and On" Agnes was "back on top form" after "the disappointingly bland 'I Need You Now'".
She described On and On as "a catchy, upbeat number which is made all the more anthemic by Agnes' belting diva vocals" and suggested that it could become one of 2010's major summer dance hits.
A better offering than I Need You Now, the song could catch on in the pre-Summer charts as people get ready for their holidays in the sun or nights out on the town.
The first one was produced for the Swedish and Dutch market and had premier on MSN Video one week ahead of the singles official release in Sweden.
[citation needed] The video was directed by Torbjörn Martin and produced by Björn Fävremark for STARK production.
Most of the video is computer-animated and shows Agnes dancing in front of a light-blue background while confetti or moving white lines surrounds her.
The, in the second video, common white lines and light-blue background is missing, instead a new look is adopted with close-ups of Agnes in a pony-tail and another one dancing in front of a red screen.
The single was released as a digital download and to Swedish radio on August 11 and entered the chart the same week on place 47.