[3] One aspect of the online identity management process has to do with improving the quantity and quality of traffic to sites that have content related to a person.
Online identity management utilizes web presence to gain attention from potential huge clients to followers.
Additionally, Online Identity Management can be used to manipulate followers, viewers, and clients by using misleading or over-exaggerated information.
[10] The reason why someone would be interested in doing online identity management is closely related to the increasing number of constituencies that use the internet as a tool to find information about people.
[11] According to a December 2007 survey by the Ponemon Institute, a privacy research organization, roughly half of U.S. hiring officials use the Internet in vetting job applications.
When practicing online identity management, employers receive a satisfied notion regarding their candidate's professional attitudes and personality.
Individuals that want to hide from their past can use OIM to repair their online image and suppress content that damages their credibility, employability and reputation.
Many companies to this day voluntarily comply to this law; however, it is the job of the user to fully ensure the safety of their online identity.
Depending on the motives of the goods, company, and person their online identity should serve the purpose of heightening their likeness, attractiveness, and exposure.