As a result of the popularity of online video, notable events like the 2012 U.S. presidential debates have been streamed live on the internet.
Popular in the past, and used by several video sites, including YouTube, the Adobe Flash Player has been replaced by HTML5 and this format has been abandoned.
[7] A sign of the growth of importance of internet video live streaming refers to the change in business model of the World Wrestling Entertainment (WWE).
[8] Previously the WWE's business model involved receiving huge numbers of pay-per-view buys for special events hosted once per month and charging approx.
This shows that one of the largest entertainment companies was willing to adopt to a live streaming/internet video model in order to support their business.
Both live streaming and internet videos have faced controversy in recent years, largely because it is extremely difficult to access all the live-streams which show particular events.
Rights-holders face the challenge of content, which includes audio, TV shows and sporting events, being streamed live to the public.
[10] As a result, streaming website Justin.TV partnered with content matching service Vobile in order to filter out infringing material.
[11][12] Another example of a copyright issue which occurred to online streaming was when uStream were sued by a boxing promoter in August 2009 for allowing 2,337 users to view a broadcast of the fight Roy Jones Jr. vs Omar Sheika.
For example, in December 2013,[14] many YouTubers who published footage of video games for either review or tutorial purposes were punished and crippled by copyright claims.
Moreover, Rio Caraeff, who heads up Universal's digital group described YouTube as a “revenue stream, a commercial business.
Finally, it mentions that the convenience of the platform allows many people to listen to music, which has increased potential audiences.
[18] In this article he recognizes the potential ability of YouTube in order to allow musicians to increase exposure, and record labels to make money.