ODA defines a compound document format that can contain raw text, raster images and vector graphics.
Logically the text can be partitioned into chapters, footnotes and other subelements akin to HTML, and the layout fill a function similar to Cascading Style Sheets in the web world.
In 1985, ESPRIT financed a pilot implementation of the ODA concept, involving, among others, Bull corporation, Olivetti, ICL and Siemens AG.
Thus, ODA was intended to solve the problem of software applications whose developers were continually updating their native file formats to accommodate new features, which frequently broke backward compatibility.
This led to a large financial impact on companies that were using ad hoc standard applications, such as Microsoft Word or WordPerfect, because their IT departments had to constantly assist frustrated users with transferring content between so many different formats, and also hire employees whose sole job was to import old stored documents into the latest version of applications before they became unreadable.
However, no significant developer of document application software chose to support the format, probably because the conversion from the existing dominant word processor formats such as WordPerfect and Microsoft Word was difficult, offered little fidelity, and would only have weakened their advantage of vendor lock-in over their existing user base.
Given a lack of products that supported the format, in part because of the excessive time used to create the specification, few users were interested in using it.