The campaign was launched on the reality television series American Idol on January 21, 2009, and rolled out to other national markets over the following weeks.

at the Disco), Travie McCoy (from Gym Class Heroes) and Janelle Monáe, with Polow Da Don and Butch Walker each producing their own version.

In May 2009, the Coca-Cola Company launched the Open Happiness in the Middle East markets, and an Arabic language-version of the song was recorded by Lebanese pop icon Nancy Ajram, called "Eftah Tefrah".

[7] In June 2009, a version of the song for Singapore was released later in the same month after Hong Kong, which had local pop stars Derrick Hoh and Jocie Guo provide vocals.

The Canadian version of Open Happiness was recorded by Kardinal Offishall, Bedouin Soundclash, and Cœur de pirate.

[5][12] During the 2010 holiday season, Train recorded new vocals for their Coca-Cola single "Shake Up Christmas" over the same music composed for the "Open Happiness" song.

In 2011, Coca-Cola commissioned American artist David Kracov to create a 3x3 foot butterfly-themed metal wall-sculpture titled "Open Happiness", in honor of the company's 125th Anniversary.