It was chosen by Virgin Records executive Simon Draper to be Dare's taster single, deliberately issued just three weeks in advance of the album.

It quickly reached number six on the UK singles chart and raised the band's profile to the highest it had been to that point, and acted as a powerful promotional vehicle for the album.

[3] It was the first Human League record sleeve to feature new band member Jo Callis, who co-wrote the song with Phil Oakey and who also wrote the B-side "Non-Stop" with Adrian Wright.

[4] At the time, as a short-lived marketing tactic, The Human League were labeling their singles "Red" or "Blue" to help buyers differentiate between the band's musical styles.

"Non-Stop" is an upbeat instrumental track, written by Jo Callis and Philip Adrian Wright which was also remixed for the 12" release of "Open Your Heart".

Previous Human League (Mk1) releases had been promoted with footage of the band onstage, interspersed with Philip Adrian Wright's slides and visuals.

Imagery of Oakey dominated most scenes, cut in with Sulley and Joanne Catherall dancing in slow motion and static shots of Wright, Callis and Ian Burden.